
One of the highlights of last week's SXSW show, aside from seeing the Austin Crew again (hi, guys!), was when I spent some time talking to a few of the guys from Rhapsody, just like I did last year. The conversation touched a number of topics, but the one I found most interesting for us here at CrunchGear (and, maybe, for the broader TechCrunch audience) was the changing notion of music ownership. That is, now that most of us are at least
familiar with streaming, on-demand music from pick-your-service (Imeem, Pandora, Spotify, Rhapsody, etc.), will people still see music as a “thing” that they'll own, or more like a service that they'll tap into whenever the need arises? Will people still want to (CLING TO) own a finite number of MP3s on their iPod, or will they prefer to have their music on The Cloud, using a device (say, the iPhone) that can call upon any song in The Cloud's database at will? A sort of, “Shoot, I wish I had that U2 song on my iPod right now” versus, “Here, let me stream that U2 song for you.” And, if people
are becoming more comfortable with this type of music consumption, where does that leave traditional, download-to-own services like iTunes and Amazon MP3? The things we think about!
