http://stanleywong.org Musings from the Interactive Adman Fri, 11 Sep 2009 22:06:35 +0000 http://backend.userland.com/rss092 en Great post by Rand Fishkin on SEOMoz.  Check it out... SEOmoz Whiteboard Friday - Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo. SEOmoz Whiteboard Friday - Ignore the Tail at Your Peril! http://stanleywong.org/2009/09/11/dont-ignore-the-long-tail/ For a long time, I've been perplexed by the number of businesses on the Web that have sprung up around a free or "freemium" model.  These businesses have the potential of creating huge number of users and usage but no clear way of making money. In this excellent blog post by ... http://stanleywong.org/2009/09/03/business-models/ I've been following the whole emergence of real time search lately. Very interested to see a whole raft of new entrants emerge to tackle real time search using a variety of techniques. Tweetmeme, for example, is using more of a Digg.com approach. Topsy has an algorithm weighted ... http://stanleywong.org/2009/06/21/who-rules-real-time-search/ I love how this integrates with the context of the page and goes outside of the box to do something unexpected for users.  The ad takes the "I'm a Mac. I'm a PC" to the online advertising realm by taking advantage of the space provided by standard LREC and Leaderboard ... http://stanleywong.org/2009/05/18/awesome-new-apple-online-ad-on-wall-street-journal/ Great article on TechCrunch today about "Jump Into the Stream" and how we are in an interesting shift to real time streamed information.  The biggest challenge is to make sense of this deluge of information and to figure out what is meaningful and what is meaningless. With Google making some rumbling ... http://stanleywong.org/2009/05/18/23/ Interesting new article in The New Yorker by Malcom Gladwell (Outliers, The Tipping Point) about How David Beats Goliath.  Basically a great article on disruption.  The article reminds me of Clayton Christensen's work on the Innovator's Dilemma series where upstarts can come into an industry and disrupt well established players.  ... http://stanleywong.org/2009/05/07/malcom-gladwells-david-vs-goliath/ Razorfish a very well respected digital agency just released their Digital Outlook for 2009.  This annual report discusses the trends that are happening in digital marketing and advertising. Some interesting trends from the report: Emergence of Ad Exchanges Social Influence Marketing Mobile marketing and much more... Well worth the read. http://stanleywong.org/2009/05/07/razorfish-digital-outlook-for-2009/ The main reason we decided to start Permuto was we saw a huge opportunity in online advertising.  Online advertising is a critical service which allows millions of publishers, social networks, and other services to provide so many low cost services on the web. Online advertising is still in its infancy, where ... http://stanleywong.org/2009/05/07/opportunities-in-online-advertising/ There has been a lot of press about the problems at Yahoo! and their 100 day quest to reinvigorate the company. With all this bad press, one has to remember that Yahoo! has: Huge consumer audience - check Large advertising base/reach - check Number of branded websites - check Recognizable Brand Name - ... http://stanleywong.org/2007/09/29/the-eye-of-the-tiger/ Yahoo! just announced tonight that they acquired Blue Lithium for $300M in an all cash deal. This is an excellent move by Yahoo! to pick up one of the leading companies in the performance marketing space. Blue Lithium boasts a data driven targeting platform that is one of ... http://stanleywong.org/2007/09/05/excellent-move-yahoo-acquires-blue-lithium/