May 18, 2009

Awesome New Apple Online Ad on Wall Street Journal

I love how this integrates with the context of the page and goes outside of the box to do something unexpected for users.  The ad takes the “I’m a Mac. I’m a PC” to the online advertising realm by taking advantage of the space provided by standard LREC and Leaderboard banners.  Very creative.

Also check out a review from Ad Age… here.

* Filed by SWong at 6:53 pm under Interactive Advertising, Marketing
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