The main reason we decided to start Permuto was we saw a huge opportunity in online advertising. Online advertising is a critical service which allows millions of publishers, social networks, and other services to provide so many low cost services on the web.
Online advertising is still in its infancy, where the amount of time spent on the Internet is roughly equal to the amount of time spent by the average American watching TV. However, the amount of money being spent on the Internet is roughly a third of TV.
To bridge the gulf the online advertising spend, the challenge for marketers is to innovate and really bring out what is special and unique about this medium while making it scalable in its reach to touch millions of people who utilize the web. The company that unlock this potential will be huge.
The industry is still young. Lots of potential and much opportunity.
