I love how this integrates with the context of the page and goes outside of the box to do something unexpected for users. The ad takes the “I’m a Mac. I’m a PC” to the online advertising realm by taking advantage of the space provided by standard LREC and Leaderboard banners. Very creative.
Also check out a review from Ad Age… here.
Filed by SWong at 6:53 pm under Interactive Advertising, Marketing
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Great article on TechCrunch today about “Jump Into the Stream” and how we are in an interesting shift to real time streamed information. The biggest challenge is to make sense of this deluge of information and to figure out what is meaningful and what is meaningless.
With Google making some rumbling about real time search this is going to get really interesting. Much like SEO is used to drive traffic to web 1.0 websites, social bookmarking and social discovery was used to drive traffic to websites in Web 2.0. Web 3.0 may be where we see another source of traffic generation through different real time feeds and streams. An indication of this is Mark Cuban’s recent blog post about how he is getting more and more traffic from twitter and facebook than Google. In his case it is definitely Streams (Facebook + Twitter) > SEO (Google).
Very intent to see where this leads us.
Filed by SWong at 12:24 am under Interactive Advertising, Marketing, SEO, Search, Startups, Web 2.0
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Interesting new article in The New Yorker by Malcom Gladwell (Outliers, The Tipping Point) about How David Beats Goliath. Basically a great article on disruption. The article reminds me of Clayton Christensen’s work on the Innovator’s Dilemma series where upstarts can come into an industry and disrupt well established players. Great stuff for anyone wanting to build a startup.
“…substituting effort for ability turns out to be a winning formula for underdogs in all walks of life…”
Throw out the conventional. If you are building a startup you have to be willing to go above and beyond what is conventional and disrupt your competition.
A great read. Check it out here.
Filed by SWong at 6:52 pm under Startups, Uncategorized
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Razorfish a very well respected digital agency just released their Digital Outlook for 2009. This annual report discusses the trends that are happening in digital marketing and advertising.
Some interesting trends from the report:
Well worth the read.
Filed by SWong at 6:11 pm under Uncategorized
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The main reason we decided to start Permuto was we saw a huge opportunity in online advertising. Online advertising is a critical service which allows millions of publishers, social networks, and other services to provide so many low cost services on the web.
Online advertising is still in its infancy, where the amount of time spent on the Internet is roughly equal to the amount of time spent by the average American watching TV. However, the amount of money being spent on the Internet is roughly a third of TV.
To bridge the gulf the online advertising spend, the challenge for marketers is to innovate and really bring out what is special and unique about this medium while making it scalable in its reach to touch millions of people who utilize the web. The company that unlock this potential will be huge.
The industry is still young. Lots of potential and much opportunity.
Filed by SWong at 6:10 pm under Uncategorized
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