StanleyWong.org

There has been a lot of press about the problems at Yahoo! and their 100 day quest to reinvigorate the company. With all this bad press, one has to remember that Yahoo! has:

• Huge consumer audience - check
• Large advertising base/reach - check
• Number of branded websites - check
• Recognizable Brand Name - check

In short, Yahoo! has all the assets stacked in their favor to succeed. In the end it really boils down to:

Execution, Execution, Execution!

That’s about it. The only “sacred cow” that needs to be sacrificed by Yahoo! is the slow moving, stagnant, execution killing company culture.

Yahoo! reminds me of the classic movie Rocky 3 where Rocky Balboa has become complacent surrounded by yes men. Rocky’s trainer, Mickey, dies and can no longer protect Rocky. The fierce Clubber Lang (Google, Mr. T in the Movie) beats the living crap out of Rocky. Rocky, through the help of Apollo Creed (played by Steve Jobs), regains his confidence and the “Eye of the Tiger” to learn to fight on his own two feet.

Reinventing (or rediscovering) the company’s killer instinct (Eye of the Tiger) begins and ends with the people @ Yahoo! The way to get it back is to go back to the beginning and remember who Yahoo! really is, focus on the consumer, and (re)learn how to WIN.

Filed by SWong at 3:13 am under Yahoo!