September 5, 2007
Excellent Move: Yahoo! Acquires Blue Lithium
Yahoo! just announced tonight that they acquired Blue Lithium for $300M in an all cash deal. This is an excellent move by Yahoo! to pick up one of the leading companies in the performance marketing space. Blue Lithium boasts a data driven targeting platform that is one of the best in the industry. In light of the recent multi-billion dollar acquisitions of Doubleclick ($3.1B - $300M revenue) by Google and aQuantive ($6B - $442M revenue) by Microsoft, this appears to be a excellent deal for Yahoo!
Update: It is estimated by Mashable.com that Blue Lithium’s revenue for 2006 was $100M+, further evidence that this was a good deal for Yahoo!
Coverage from around the Web:
- Mashable: AD FRENZY: Yahoo Acquires BlueLithium for $300 Million Cash - Estimated Revenues of $100M+ in 2006
- TechCrunch: Yahoo! Acquires Ad Network BlueLithium
- VentureBeat: Yahoo to acquire advertising company, BlueLithium, for $300M - Lists Blue Lithium as #5 in reach with 66%
Filed by SWong at 3:25 am under Interactive Advertising
Don’t you need to know BlueLithium’s revenue to make this argument?
John: I neglected to called it out in my post earlier but Blue Lithium’s revenue was estimated at $100M+ in 2006 from the post on Mashable.com. In addition, Blue Lithium was #5 ad network in terms of reach (66%) according to their press release.