January 12, 2007
My Yahoo! Buzz Index Patent Has Been Granted
Last month, I found out the patent for the Yahoo! Buzz Index (US Patent 7,146,416) was granted. I had a great time working with Janice Yoo, Elliot Yasnovsky, and KT Lim on building this project. From Search Engine Land:
Yahoo’s BuzzThis patent had me wondering how Yahoo presently measures trends in topics searched for on their search engine and portal, selected in their directory, and from people’s usage of the many services they offer; and how the company might be analyzing and using that information.Web site activity monitoring system with tracking by categories and terms
Invented by Janet Yoo, Kian-Tat Lim, Stanley Ben Wong, and Elliott Yasnokvsky
Assigned to Yahoo
US Patent 7,146,416
Granted December 5, 2006
Filed September 1, 2000AbstractA traffic monitor provides statistics of traffic using an activity input for receiving data related to activity on a server system. Events being monitored are binned by topic or term, where the terms are associated with categories. The categories can be a hierarchy of categories and subcategories, with terms being in one or more categories. The categorized events include page views and search requests and the results might be normalized over a field of events and a result output for outputting results of the normalizer as the statistical analyses of traffic.
The Yahoo! Buzz Index goes way beyond what you see on the public version of the site. Back when I was at Yahoo! we conceived of this product as a marketing dashboard that would give you all types of insight on arguably one of the largest online panels in the world.
The client version of the Buzz Index empowers marketers to slice and dice data to find out aggregate information (without personally identifiable information) about who was engaging with a brand, concept, or search term. These insights leverages Yahoo!’s unparalleled number of consumer profiles (over 250 Million when I last looked). Google’s Zeigeist and Google Trends are similar but lacks the insights contained by the behavioral patterns enhanced with the sheer number of profiles. For example, a brand manager can find out whether or not Pepsi’s brand profile on the web engaged with younger female audiences than Coca-Cola’s and how they compare.
It was a lot of fun dreaming up that product when I was at Yahoo! It was fun to work at Yahoo! during those times when we were routinely innovating with new concepts and technology. In fact, the Yahoo! Buzz Index predated Google’s Zeigeist and Google Trends by over 4 years. Glad to finally see the patent has been granted.
The client version of the Buzz Index empowers marketers to slice and dice data to find out aggregate information (without personally identifiable information) about who was engaging with a brand, concept, or search term. These insights leverages Yahoo!’s unparalleled number of consumer profiles (over 250 Million when I last looked). Google’s Zeigeist and Google Trends are similar but lacks the insights contained by the behavioral patterns enhanced with the sheer number of profiles. For example, a brand manager can find out whether or not Pepsi’s brand profile on the web engaged with younger female audiences than Coca-Cola’s and how they compare.
It was a lot of fun dreaming up that product when I was at Yahoo! It was fun to work at Yahoo! during those times when we were routinely innovating with new concepts and technology. In fact, the Yahoo! Buzz Index predated Google’s Zeigeist and Google Trends by over 4 years. Glad to finally see the patent has been granted.
Filed by SWong at 7:51 pm under Marketing, Search, Yahoo!
