Great post by Rand Fishkin on SEOMoz. Check it out…
SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril!
Filed by SWong at 10:01 pm under Uncategorized
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For a long time, I’ve been perplexed by the number of businesses on the Web that have sprung up around a free or “freemium” model. These businesses have the potential of creating huge number of users and usage but no clear way of making money.
In this excellent blog post by 37 signals, “The bar set in our industry is too low“, talks about the idea of offering for free and then “hoping and praying” the company will make money later. People in the Web industry have touted, “success based upon future results” is not sustainable unless there is a real business model behind it. Too many times I’ve heard at industry events: We can build a huge audience now and we’ll figure out how to make money later.
The first wave of Facebook apps grew huge audiences but saw their online advertising rates erode due to the fact there wasn’t a lot of intent or enough relevance for advertisers built into the apps being built. The group of savvy second wave of FB app builders borrowed the model of paid virtual goods, popular in Asia, and have built very solid business models. In the meantime first generation FB app companies such as Slide and RockYou, who have seen sky high valuations, have seen their growth stall since it became impossible to reach the lofty expectations set.
Another example, FreeConferenceCall.com offers simply to host free conference calls. We use this service in my line of business every day. Their website’s FAQ states in response to the question, “What’s the catch?”: “There is no catch! There are no advertisements to listen to, no quality issues, no hidden fees, no sales pitches, no contracts, no purchases required, no privacy problems, no limitations or restrictions, and no surprises.” I realize they have the ability to upsell more advanced services such as larger packages or voicemail systems but surely the number of people partaking in the free conference calls dwarf any paying customers. It seems to me their loss leader has more value than their “for pay” services.
Hope and pray is not a new business model solution.
Filed by SWong at 2:47 pm under Uncategorized
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I’ve been following the whole emergence of real time search lately. Very interested to see a whole raft of new entrants emerge to tackle real time search using a variety of techniques. Tweetmeme, for example, is using more of a Digg.com approach. Topsy has an algorithm weighted around authority of the poster. This article on VentureBeat is very interesting in that it gives a great overview of the space.
I did a quick query on Quantcast to see which of these sites have the most amount of traffic:
RT Search Engine Monthly Users search.twitter.com 688.3K friendfeed.com 202.8K tweetmeme.com 202.1K oneriot.com 28.7K scoopler.com not enough data topsy.com not enough data almost.at not enough data dailyrt.com not enough data twazzup.com not enough data collecta.com just launched
Google’s Larry Page has stated publicly this is an area they are weak in currently, though I’ve been noticing more and more inclusion of real time search results lately.
Filed by SWong at 3:44 pm under Uncategorized
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I love how this integrates with the context of the page and goes outside of the box to do something unexpected for users. The ad takes the “I’m a Mac. I’m a PC” to the online advertising realm by taking advantage of the space provided by standard LREC and Leaderboard banners. Very creative.
Also check out a review from Ad Age… here.
Filed by SWong at 6:53 pm under Interactive Advertising, Marketing
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Great article on TechCrunch today about “Jump Into the Stream” and how we are in an interesting shift to real time streamed information. The biggest challenge is to make sense of this deluge of information and to figure out what is meaningful and what is meaningless.
With Google making some rumbling about real time search this is going to get really interesting. Much like SEO is used to drive traffic to web 1.0 websites, social bookmarking and social discovery was used to drive traffic to websites in Web 2.0. Web 3.0 may be where we see another source of traffic generation through different real time feeds and streams. An indication of this is Mark Cuban’s recent blog post about how he is getting more and more traffic from twitter and facebook than Google. In his case it is definitely Streams (Facebook + Twitter) > SEO (Google).
Very intent to see where this leads us.
Filed by SWong at 12:24 am under Interactive Advertising, Marketing, SEO, Search, Startups, Web 2.0
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Interesting new article in The New Yorker by Malcom Gladwell (Outliers, The Tipping Point) about How David Beats Goliath. Basically a great article on disruption. The article reminds me of Clayton Christensen’s work on the Innovator’s Dilemma series where upstarts can come into an industry and disrupt well established players. Great stuff for anyone wanting to build a startup.
“…substituting effort for ability turns out to be a winning formula for underdogs in all walks of life…”
Throw out the conventional. If you are building a startup you have to be willing to go above and beyond what is conventional and disrupt your competition.
A great read. Check it out here.
Filed by SWong at 6:52 pm under Startups, Uncategorized
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Razorfish a very well respected digital agency just released their Digital Outlook for 2009. This annual report discusses the trends that are happening in digital marketing and advertising.
Some interesting trends from the report:
Well worth the read.
Filed by SWong at 6:11 pm under Uncategorized
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The main reason we decided to start Permuto was we saw a huge opportunity in online advertising. Online advertising is a critical service which allows millions of publishers, social networks, and other services to provide so many low cost services on the web.
Online advertising is still in its infancy, where the amount of time spent on the Internet is roughly equal to the amount of time spent by the average American watching TV. However, the amount of money being spent on the Internet is roughly a third of TV.
To bridge the gulf the online advertising spend, the challenge for marketers is to innovate and really bring out what is special and unique about this medium while making it scalable in its reach to touch millions of people who utilize the web. The company that unlock this potential will be huge.
The industry is still young. Lots of potential and much opportunity.
Filed by SWong at 6:10 pm under Uncategorized
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There has been a lot of press about the problems at Yahoo! and their 100 day quest to reinvigorate the company. With all this bad press, one has to remember that Yahoo! has:
In short, Yahoo! has all the assets stacked in their favor to succeed. In the end it really boils down to:
Execution, Execution, Execution!
That’s about it. The only “sacred cow” that needs to be sacrificed by Yahoo! is the slow moving, stagnant, execution killing company culture.
Yahoo! reminds me of the classic movie Rocky 3 where Rocky Balboa has become complacent surrounded by yes men. Rocky’s trainer, Mickey, dies and can no longer protect Rocky. The fierce Clubber Lang (Google, Mr. T in the Movie) beats the living crap out of Rocky. Rocky, through the help of Apollo Creed (played by Steve Jobs), regains his confidence and the “Eye of the Tiger” to learn to fight on his own two feet.
Reinventing (or rediscovering) the company’s killer instinct (Eye of the Tiger) begins and ends with the people @ Yahoo! The way to get it back is to go back to the beginning and remember who Yahoo! really is, focus on the consumer, and (re)learn how to WIN.
Filed by SWong at 3:13 am under Yahoo!
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Yahoo! just announced tonight that they acquired Blue Lithium for $300M in an all cash deal. This is an excellent move by Yahoo! to pick up one of the leading companies in the performance marketing space. Blue Lithium boasts a data driven targeting platform that is one of the best in the industry. In light of the recent multi-billion dollar acquisitions of Doubleclick ($3.1B – $300M revenue) by Google and aQuantive ($6B – $442M revenue) by Microsoft, this appears to be a excellent deal for Yahoo!
Update: It is estimated by Mashable.com that Blue Lithium’s revenue for 2006 was $100M+, further evidence that this was a good deal for Yahoo!
Coverage from around the Web:
Filed by SWong at 3:25 am under Interactive Advertising
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